• Make sure to no-index a development site before launching it
  • Make sure to index it afterward
  • Redirects are a great tool, 5 redirects on one page is not cool. Use Screaming Frog and use the option to follow redirects when export a redirect chain link report. Make sure it doesn’t look like this:
      • Avoid this by removing previous redirects on an old entity and always redirect to the correct page first (don’t use any http or www indicator)
  • RIP DMOZ (you were da best)
  • Audit your meta tags every month or so to avoid mistakes or typos (like spelling degrees incorrectly)
  • GIF of the day: